Tessa's Work
Press Releases for The Lands at Hillside Farms
Since graduating from college, I've been trying to keep my skills sharp by volunteering PR work. The Lands at Hillside Farms is a nonprofit organization in Shavertown, Pa. I wrote press releases on their educational programs they offer to the community.
Farm to School Programs
School to Farm Programs
Middle and High School Programs
Campaign Paper
My last semester at The Pennsylvania State University I created a campaign for a nonprofit organization, Penn State Cooperative Extension. I worked independently and with others to produce a one year campaign specifically for Huntingdon County, located in Pennsylvania. Research was conducted on the client, and focus groups and one-on-one interviews were held within Huntington County. With the information gathered from the research process, key groups were identified and objectives, goals, strategies, tactics, and a schedule were created. The organization began implementing the campaign into their public relations strategy the following summer.
Extension Campaign
Media Kit
During the fall semester of 2008, I created a mock media kit for Universal Music Group Nashville. This was a semester long project that I completed independently. I began the project by researching the client and creating a problem analysis, which included objectives, a plan, a budget, and more. Then, I created publicity materials such as a news release, fact sheet, TV broadcast release, a pitch letter, and a media advisory. Using Adobe InDesign and Adobe Photoshop, I created a brochure and an advertisement.
Media Kit
Brochure
Advertisement
During the fall semester of 2008, I created a mock media kit for Universal Music Group Nashville. This was a semester long project that I completed independently. I began the project by researching the client and creating a problem analysis, which included objectives, a plan, a budget, and more. Then, I created publicity materials such as a news release, fact sheet, TV broadcast release, a pitch letter, and a media advisory. Using Adobe InDesign and Adobe Photoshop, I created a brochure and an advertisement.
Media Kit
Brochure
Advertisement
Media Pitches
While interning at Dick Jones Communications, I pitched stories to the media every day of my internship. Depending on the story, I would pitch to either national or local journalists, sometimes even both. The national media included newspapers such as USA Today and The New York Times. I wrote approximately thirty pitches throughout the internship and managed to publicize six of the twenty clients in online media coverage.
Pitch: Colleges Celebrate Constitution Day
Published Article: Recognizing Constitution Day
Pitch: Colleges and Universities Celebrate Holiday Traditions
Published Article: Giving Thanks - Part II
Pitch: When a Review Goes Bad
Published Article: Surviving Your First Performance Review (Part 5)
Pitch: Accomplishing Your New Year's Resolutions
Pitch: The Significance of Polls
While interning at Dick Jones Communications, I pitched stories to the media every day of my internship. Depending on the story, I would pitch to either national or local journalists, sometimes even both. The national media included newspapers such as USA Today and The New York Times. I wrote approximately thirty pitches throughout the internship and managed to publicize six of the twenty clients in online media coverage.
Pitch: Colleges Celebrate Constitution Day
Published Article: Recognizing Constitution Day
Pitch: Colleges and Universities Celebrate Holiday Traditions
Published Article: Giving Thanks - Part II
Pitch: When a Review Goes Bad
Published Article: Surviving Your First Performance Review (Part 5)
Pitch: Accomplishing Your New Year's Resolutions
Pitch: The Significance of Polls
Radio Commercials/Promotions
By interning at a radio broadcast company, Magnum Broadcasting, Inc., I was able to write promotional commercials and radio advertisements for clients. This was my favorite part of the internship because I was able to use my own creativity. Throughout the internship, I wrote about 15 commercials.
Cumberland Valley Sampler : 60 Seconds
Daffodil Days : 60 Seconds
Centre Region Parks and Recreation :30 Seconds
By interning at a radio broadcast company, Magnum Broadcasting, Inc., I was able to write promotional commercials and radio advertisements for clients. This was my favorite part of the internship because I was able to use my own creativity. Throughout the internship, I wrote about 15 commercials.
Cumberland Valley Sampler : 60 Seconds
Daffodil Days : 60 Seconds
Centre Region Parks and Recreation :30 Seconds
Miscellaneous
Below are two news releases I wrote for a course at Penn State.
Cooking Light
Minnesota Zoo
Below are two news releases I wrote for a course at Penn State.
Cooking Light
Minnesota Zoo
